📈Campaign Management

Launching a Campaign

Starting a campaign is one of the primary steps to using our platform effectively for your user acquisition goals. Here's a step-by-step guide on how to get started:

1. Login to your Web3 Acquire dashboard and navigate to the "Campaigns" section.

2. Click "Create New Campaign". This will lead you to a page where you can set up your campaign details.

3. Fill in the required information which includes the campaign name, description, and budget.

4. Make the attribution links that help track the performance of your campaign by pasting in urls to your landing page which should have the w3a SDK installed

5. Click "Launch Campaign" to start your new campaign. Once you've done that, an associated audience will be automatically created, this audience will expand as you log more unique visits and unique wallet connect events on your site (with the SDK installed)

Analysing and Optimizing Campaign Performance

To ensure your user acquisition campaigns are as effective as possible, it’s crucial to analyze and optimize the performance of your campaigns:

1. Navigate to the "Audiences" section in your dashboard and find the audience with the same name as the campaign you just launched. Here, you will find valuable data such as the number of users reached, conversion rates, and cost per acquisition.

2. Delve into the metrics of your audience once your campaign is live. Our sophisticated tools provide an in-depth view of your campaign's performance throughout the whole funnel. This means from first visit, to wallet-connect, to monetization of your user, and finally retaining them. We have pages for each of these stages.

3. Use this information to make strategic decisions. This process might involve fine-tuning your target audience, adjusting your campaigning schedule, or reallocating your budget. Your success manager can guide you here as well.

Comparing Campaigns for Better Insights

Web3 Acquire allows you to compare different campaigns side by side:

1. Go to the "Overview" page on your dashboard.

2. Select the campaigns you wish to compare. This can help you identify which strategies are bringing in the best results.

3. Apply successful strategies from your top-performing campaigns to your future or ongoing campaigns to optimize their effectiveness.

Remember, the Acquire Dashboard allows you to target users similar to those in your best-performing campaigns. As a result, you can create supercharged campaigns to reach potential users more effectively. At the heart of our approach is continuous learning - our technology becomes smarter with each iteration, providing you with ever-improving, data-driven campaigns that keep outperforming their predecessors.

Effective and efficient campaign management forms the backbone of successful user acquisition strategies, and we strive to make this process as seamless as possible. Your journey to growth in the cryptoverse just became much easier with the Web3 Acquire platform!